Experience Beloit | Pops on the Rock

When it comes to celebrating America’s birthday, the Beloit community goes all out. Every Fourth of July, more than 2,500 families, friends and visitors get together in Riverside Park for “Pops on the Rock,” a special evening highlighted by a free concert performed by the Rock River Philharmonic, and fireworks that light up the sky. “It’s a big draw for Beloit and its residents to have this type of show every year,” says Rob Tomaro,

Beloit International Film Festival Celebrates 10 Years

When organizers of the Beloit International Film Festival (BIFF) started planning the big event a decade ago, they had one goal in mind. “We wanted to bring Beloit to the world and the world to Beloit,” says executive director Rod Beaudoin. Mission accomplished. This 10-day, one-of-a-kind event has put Beloit on the map within the film industry. Every year, BIFF has grown: In 2006, the first BIFF screened 80 films over four days; in 2015

Experience Beloit – Festival on the Rock

Festival on the Rock lights up the riverfront in Beloit Live music, carnival rides and spectacular fireworks are just some of the fun activities that have made Festival on the Rock, a popular celebration in the Beloit area for more than 20 years. “It’s a fun, family-style event for people of all ages,” says Bryce Patch, festival chairman. “It’s a great way to end the summer.” The three-day festival is held every year at Preservation